Monday 14 November 2011

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PEP REVIEWS GNTV'S CHRISTMAS STATION ID

  • Monday 14 November 2011
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  • Philippine Entertainment Portal posted a review of GMA News TV's Christmas Station ID. Written by Earl Villanueva, the review offers a closer look at the news channel's SID.

    He wrote:
    Majority of Filipino televiewers will probably agree that GMA News TV's 2011 Christmas Station ID comes across as more satisfying, more meaningful, and better produced than those released by its mother station in the recent past.

    It's also GMA News TV's way of differentiating their brand of news, which is usually delivered by people in suits, with a tendency to be stiff and formal. But this particular news channel veers away from traditional news reporting. It presents news as a reflection of Pinoy life, and it promotes the informed lifestyle— yes, lifestyle is the keyword. And it makes news more appealing to everyone.

    The reviewer also pointed out that seeing anchors, especially the ones who usually present hard news ham it up in front of the camera for a Station ID was a bit uncomfortable. I wouldn't say it's "unbecoming" but it is a little "showbiz" reminiscent of what artistas do in the station IDs of a rival network.

    What the GMA News TV Christmas station ID proved is that in the Philippines, news is showbusiness, too... and we couldn't agree more!

    (Read entire review here)

    Related Story: GMA NEWS TV LAUNCHES CHRISTMAS STATION ID

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